Joe Shoemaker

Joe Shoemaker is Vice President of Marketing at AFC Industries, where he leads marketing strategy across a diverse portfolio of industrial distribution businesses, helping drive growth, strengthen brand positioning, and support sales performance. With more than two decades of experience in marketing, business development, and strategic leadership, Joe has built a career focused on accelerating growth for manufacturing, industrial, and engineered products organizations.

Prior to joining AFC Industries, Joe held executive leadership roles with EFG Companies, DRB Systems, Clifton Steel Company, Paladin Attachments, and Adalet, where he developed and executed go-to-market strategies, launched new products, led brand transformations, and drove revenue growth across multiple industries. His expertise spans strategic marketing, digital transformation, customer engagement, product management, and business development. Recognized for his results-driven approach and ability to align marketing with business objectives, Joe brings a broad perspective on growth, innovation, and leadership within the manufacturing and industrial sectors.