FOR IMMEDIATE RELEASE
Las Vegas, NV – The International Fastener Expo will be adding a new workshop to its educational lineup for 2024: the Fastener Industry Marketing Workshop. This workshop, scheduled for Wednesday, September 11 from 8:00AM to 10:00AM, is set to be a comprehensive journey through the world of marketing, designed for both novices and seasoned professionals alike.
The 2-part Marketing Workshop will offer a deep dive into the essential aspects of marketing, providing invaluable mentorship and expert guidance to help navigate this area of business. The workshop is meticulously crafted to empower attendees with actionable tactics and robust strategies, ensuring attendees can launch and lead successful marketing campaigns.
Attendees will gain practical, hands-on experience in crafting and executing marketing plans, strategic thinking and well-developed acumen to make informed marketing decisions, and the opportunity to network and connect with peers and mentors.
“This workshop is a fantastic opportunity for fastener industry professionals to enhance their marketing skills and strategies. Whether you’re just starting or looking to refine your approach, this workshop will provide valuable insights and practical tools to elevate your marketing efforts, and we are excited to offer it at IFE 2024,” said Morgan Wilson, Show Director.
The instructors for this workshop bring a wealth of knowledge and experience both in the fastener industry and within the marketing world. Rosa E. Hearn, Director of Product Marketing & Communications at Brighton-Best International, is affectionately known as “Rosa the Riveter” in the fastener industry. Her personal brand reflects her dedication to resilience and innovation, making her a highly respected and approachable figure among her peers. Fellow instructor, Hali Gibson, Marketing and Communications Director at Threaded Fasteners Incorporated, is committed to empowering others. Her mission is to help individuals develop their voices to confidently express their ideas, passions, and convictions.
“Audiences are hungry for authentic content, and knowing who you are is just as important as marketing what you do. Building a marketing team that works is all about putting the right people in the right seats,” shared Hali Gibson, Marketing Workshop instructor. Rosa Hearn, who will also be teaching alongside Hali, continued to say, “Marketing can play a key role in the success of an established fastener business. It’s no longer about the big organizations beating the small companies. It’s becoming the fast beating the slow and I want to help you with that.”
Don’t miss this opportunity to transform your approach to marketing, from inception to execution. Reserve your spot in the 2-Part Marketing Workshop and elevate your marketing prowess.
For more information, including a full course outline, and to register, visit www.fastenershows.com/fastener-industry-marketing-workshop/.
About the International Fastener Expo
The International Fastener Expo (IFE) is North America’s most extensive business-to-business trade show for all types of fasteners, machinery & tooling, and other industrial products, catering to every level of the supply chain. Held annually in Las Vegas, Nevada, USA, the event consists of a conference program presented by endorsing fastener associations and a show floor with hundreds of exhibitors from around the world. Learn more and register at: www.fastenershows.com
About Emerald
Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit: www.emeraldx.com
