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September 9-11, 2024
Expo: September 10-11
Mandalay Bay, Halls B & C, Las Vegas

REGISTRATION EXHIBIT
REGISTER NOW

Wednesday, September 11
8:00AM – 10:00AM
Room Jasmine EF

 

Fastener Industry Marketing Workshop

Embark on a comprehensive journey through the world of marketing with our 2-Part Marketing Workshop. Designed for both novices and seasoned professionals, this workshop offers a deep dive into the essential aspects of marketing and product marketing.

Join our Marketing Workshop to gain invaluable mentorship, expert guidance, and a supportive community to navigate your business in today’s dynamic environment. Our workshop is meticulously crafted to empower you with actionable tactics and robust strategies, ensuring you can launch and lead successful marketing campaigns.

 

What You’ll Gain:

  • Practical Skills: Acquire hands-on experience in crafting and executing marketing plans.
  • Strategic Thinking: Develop the acumen to make informed marketing decisions.
  • Networking Opportunities: Connect with peers and mentors to build lasting relationships.

 

Course Outline:

Part 1: Tactical Training Targeted at individuals and businesses without a dedicated marketing team, this workshop is also ideal for:

  • New marketers or those establishing their marketing departments and teams.
  • Learning Objectives:
    • Kickstarting Your Marketing Journey
    • Identifying Your Niche Market
    • Prioritizing Marketing Objectives
    • Building a Distinct Brand Identity

 

Part 2: Strategic Development Designed for businesses looking to enhance their existing marketing efforts, this session covers:

  • Advanced Brand Strategy Techniques
  • Effective Market Positioning
  • Innovative Content Creation
  • Strategic Communication Planning
  • Integrating Cultural and Ethical Considerations into Your Strategy

 

Our accelerated curriculum ensures that by the end of the workshop, you will possess the foundational knowledge to not only execute your initial marketing campaign but also to confidently develop further initiatives. Feel prepared and assured as we guide you towards marketing proficiency.

Reserve your spot in our 2-Part Marketing Workshop for only $39 and transform your approach to marketing, from inception to execution. Let’s elevate your marketing prowess together!

 

Instructors:

 

ROSA E. HEARN

 

Rosa is currently the Director of Product Marketing & Communications at Brighton-Best International. Throughout her diverse career, Rosa has learned the importance of branding and positioning in an ever-changing market. She utilizes her natural skills, as a highly intuitive and creative human and as a strategic product marketer, to develop systems that help her organization and individuals accomplish their goals. Known affectionately as “Rosa the Riveter” within the fastener industry, her personal brand encapsulates her commitment to resilience and innovation, making her a respected and approachable figure among her peers. As Rosa continues to navigate the complexities of product marketing, she remains dedicated to the growth of Brighton-Best International and the enrichment of the industry at large. Her story is one of relentless pursuit of excellence, a testament to the power of blending professional prowess with genuine human helpfulness.

 

 

 

HALI GIBSON

 

 

Hali is the Marketing and Communications Director of Threaded Fasteners Incorporated, she graduated Magna Cum Laude from Spring Hill College with degrees in Political Science and Philosophy. Her journey began as an intern and developed into being a thought leader throughout her organization and community. She strives to empower others while her mission is to develop people’s voices so they may shout their ideas, passions, and convictions.