Brian Beck, is the founder and president of Beck ECommerce. Brian has 20+ years of experience, including over 15 years as a C-level Ecommerce executive, he’s also a recognized expert known for helping manufacturers, brands, and distributors drive tremendous growth from their digital commerce efforts. His clients have included Harbor Freight Tools (a multi-billion dollar tool seller, where he built the company’s e-commerce from early stage to over $100 MM in revenue in two years), illumina, Big Ass Fans, Brasseler USA, Augusta Sportswear, NDS, Sole Society, Johnny Was, Boy Scouts of America, Mountz, Positec (Worx tools), Sunridge Frames, and numerous others. During our last conference, we sat down with Brian to discuss just how e-commerce is affecting the fastener industry, but also to manufacturing and B2B importer/distributor businesses. In this three-part interview, Brian tells fastener businesses everything they need to consider when approaching (or not approaching) e-commerce.
Video #1: How B2B Companies Approach E-Commerce
In this video, Brian discusses:
- 0:12: What are three key things B2B companies need to consider in order to get started in e-commerce?
- 1:29: How does a B2B company ‘crawl-walk-run’ their way into e-commerce?
- 3:32: What should B2B companies think about when making Amazon part of their e-commerce strategy?
- 5:35: What are some of the industry concerns in selling B2B on Amazon? Why should they not be afraid of it?
Video #2: How To Build New Market Distribution & Pricing Strategies On Amazon
In this video, Brian discusses:
- 7:53: How does Amazon help B2B companies move into a new market? What sort of selling opportunities are available?
- 9:04: How does a company create an Amazon strategy?
- 10:42: How should manufacturers and distributors be thinking about Amazon – selling there or competing – or both?
- 12:04: What level of advertising investment to Amazon’s platform should they consider from day one?
- 13:53: If someone decides to not participate in Amazon selling, how do they take that into account for their alternate revenue strategies?
Video #3: E-Commerce Predictions For 2019 – 2022
In this video, Brian shares his expert e-commerce predictions for the next three years. The two key questions Brian answers are:
- 16:06: What are three predictions you have in regards to e-commerce growth in the fastener and distributor industry?
- 19:07: What do you think Amazon’s overall impact on B2B e-commerce growth will be in the next decade?
To learn more about e-commerce and its impact on the Fastener industry, you can watch the video here for Free!
