With multiple content marketing strategies available to industrial suppliers and distributors, using video sales in manufacturing is a way to enhance your traditional sales teams. B2B ecommerce relies on your company reaching different prospective customers using an array of content types. Industrial buyers spend their days reading blogs, infographics, case studies, and white papers online before ever talking to a company.

For industrial manufacturers, suppliers, and distributors, better content equals higher sales. If you add video sales to your arsenal of digital media assets, you can increase your ROI, as 87% of marketers report positive results from producing videos about their products. 

This blog will look at what video sales in manufacturing is, how it helps companies, and give you some advice on how to use quality video content and increase sales in your organization. 

Key Takeaways:

• Video content is reshaping how industrial buyers find new products or services online
• Producing sales videos for manufacturing solutions helps position brands as authorities within the industry
• Providing different video types for certain stages of the buying journey enhances your ecommerce conversions

What Are Video Sales in Manufacturing?

Content marketing today is a way to broadcast your products, brand, or services online by creating a series of different content types highlighting the benefits you have to offer. According to HubSpot, sales videos are a way to build trust and credibility with your audience, and to develop new leads consistently. 

Just like an elevator pitch, using video sales in manufacturing is an opportunity to show customers how your products can solve specific pain points in a condensed but concise message. Also called a video sales letter, the intent is to generate new leads by emphasizing how your product can help solve pain points common to the industry in a fun, engaging, and informative manner.

How Do You Use Video Sales in Manufacturing?

Manufacturers, suppliers, and distributors usually have thousands of different SKUs that may come with customized options. Just listing these options on an ecommerce platform takes a dedicated effort, and explaining the differences between options often requires some industry-related expertise. 

In-person sales agents with technical backgrounds can help solve this problem, but in the evolving e-commerce-centric buying experience, having a video sales strategy is a way to generate more qualified leads and explain the finer details about products.

Video sales is a way you can maximize the efficiency of your sales team by recording a single video about a product, showing how it works and why a customer should consider it. For B2B ecommerce, video sales are outpacing other marketing methods and helping industrial suppliers to engage with a wider audience. 

Consider the following B2B marketing and sales statistics:

• Internet searches are responsible for 89% of B2B purchases
• Online product research is vital for 46% of millennials
• On average, product researchers will conduct 12 searches before ever contacting a supplier

Ecommerce is the future of industrial B2B sales, and you need to do everything you can to make it easy for buyers to make a decision.

What Are the Benefits of Video Sales Manufacturing?

While there are many ways you can choose to market your company or brand, today’s buyers have more choices than ever before. To have the impact you want, you’ll need to update your content creation skills and demonstrate your industry knowledge to outperform your competitors.  

Once a buyer finds your company, you need to give them access to information that demonstrates your authority on a subject and shows you are a thought leader in the industry. Marketing with videos is one way you can quickly grab a buyer’s attention and demonstrate your expertise within a given industry or vertical. 

Here are four reasons why you should use video sales in your manufacturing marketing campaigns and increase B2B customer engagement. 

1. Buyers Want Video Content About Manufacturing

When researching new companies or products, buyers engage with content more than you may think. The more technical the subject matter, the more time a buyer will spend reading catalogs or compiling lists. Videos just make a buyer’s job easier. 

The reasons for this are simple:

• People tend to retain information from videos more than from text copy
• After watching a video, 65% of executives will visit your company’s website
• More than two-thirds of buyers and executives prefer videos when learning about a new product
• About 39% of decision-makers will call vendors after watching a video

Although you’ll still need to provide long-form blogs and infographics to your audience, adding product-specific sales videos is becoming a key differentiator for industrial manufacturers.

2. Sales Videos Cover All Digital Channels

Unlike long-form blogs and site-specific posts, videos allow you to post on multiple platforms and let your customers view the content on their preferred sites and devices. You can repackage a video for any other digital delivery channel you prefer, and make it easy for buyers to share information with other resources easily. 

You can embed your videos on social media, your site, or post them to YouTube to make you more discoverable for buyers. Compared to other types of content, consumers are 40 times more likely to share a video across social media.

3. Increases Brand Awareness and Reach

Apart from being a direct way to share your brand values and image, videos also help you increase sales revenues by reaching new customers. Wyzowl reports that 77% of consumers admit to a video converting them into a customer when it came to a specific product or service. 

To attract the right kind of leads, you may need to produce different videos that support buyers during their journey. That includes product demonstrations, how-to videos, and explainers or project highlights to show how your product can help overcome different pain points.

4. Staying Ahead of Your Competition

Traveling sales resources cannot reach all your prospects soon enough, and you can bet your bottom dollar that your competitors know the benefits of having a video sales strategy. Producing your own content will put you on a level playing field as more and more industrial buyers start using sites like YouTube and social media to conduct their research. 

If you aren’t broadcasting your products on all available platforms using clear and concise marketing videos, you’ll lose out to your competitors.

Find Out More about Industrial B2B Marketing Trends and Innovations at IFE

At this year’s International Fastener Expo (IFE), you can discover new opportunities and engage with industry leaders in the fastener and industrial manufacturing sector. With B2B marketing and ecommerce now an undeniable trend shaking up the industry, you’ll need to see where you can adjust your strategies and uncover new sources of income using manufacturing sales videos and other content strategies.  

To register for this year’s IFE taking place from September 21 to 23, visit this page.