Jackpot Marketing: Winning Strategies for Fastener Businesses
Wednesday, September 17 | 8:00 PM – 10:00 AM | $59
Mandalay Bay Convention Center
Learn how to boost your marketing strategies with tips and tricks from current industry professionals. Whether you’re a seasoned marketer or just starting marketing, this event is perfect for gaining new knowledge and connecting with like-minded professionals.
Don’t miss out on this valuable opportunity to enhance your skills and grow your network.
Register now and take your marketing game to the next level!
Explore the dynamic realm of marketing through a comprehensive course that delves into essentials concepts and strategies. Gain a solid understanding of marketing principles, types and the crucial components of the marketing mix. Learn effective ways to communicate and engage with customers, while also discovering the significance of marketing goals and marketing funnel. Avoid common marketing mistakes and enhance your knowledge in this vital field.
Learning Outcomes:
• Grasp the fundamentals of marketing and its role in business success.
• Understand various types of marketing strategies and their applications.
• Learn about the components and strategies of the marketing mix.
• Develop effective communication methods for conveying marketing messages.
• Explore customer communication techniques and relationship-building strategies.
• Define and set meaningful marketing goals to guide your efforts.
• Understand the concept and stages of the marketing funnel.
• Identify and avoid common marketing mistakes to optimize your strategies.
Who is this workshop for?
• Aspiring marketing professionals seeking a solid foundation.
• Professionals aiming to understand marketing’s role.
• Business owners looking to enhance their marketing knowledge
• Individuals interested in expanding their skill set in marketing
Instructors:
ROSA E. HEARN
Rosa is currently the Director of Product Marketing & Communications at Brighton-Best International. Throughout her diverse career, Rosa has learned the importance of branding and positioning in an ever-changing market. She utilizes her natural skills, as a highly intuitive and creative human and as a strategic product marketer, to develop systems that help her organization and individuals accomplish their goals. Known affectionately as “Rosa the Riveter” within the fastener industry, her personal brand encapsulates her commitment to resilience and innovation, making her a respected and approachable figure among her peers. As Rosa continues to navigate the complexities of product marketing, she remains dedicated to the growth of Brighton-Best International and the enrichment of the industry at large. Her story is one of relentless pursuit of excellence, a testament to the power of blending professional prowess with genuine human helpfulness.
JOE SHOEMAKER
Joe Shoemaker is the Vice President of Marketing at AFC Industries, where he leads strategic marketing initiatives focused on brand positioning, lead generation, and customer engagement within the industrial distribution sector. With extensive experience in B2B marketing and industrial sales enablement, Joe specializes in aligning marketing strategies with business growth objectives.
